Labubu × Hello Kitty and Friends (Sanrio) (2026)

The Labubu Sanrio collab: Labubu dressed as My Melody, Kuromi, Pochacco, Pompompurin, Cinnamoroll and Hello Kitty, plus the secret Classic Hello Kitty (1/72).

The Labubu Sanrio collab is POP MART’s THE MONSTERS × Hello Kitty and Friends series: plush pendants with Labubu dressed as six Sanrio characters — My Melody, Kuromi, Pochacco, Pompompurin, Cinnamoroll and Hello Kitty — plus a secret Classic Hello Kitty. It launched on POP MART’s US website on 12 March 2026 at 7 pm PST and reached US stores in April. In Japan the same line is sold as THE MONSTERS × Sanrio Characters. On ColleX you can tick off all 7; the six regulars alone count as a complete set. Who wears what (order as listed by POP MART, details from its product photos): My Melody — pink eared hood and a pink dress; Kuromi — black hood with the skull and a lilac checked dress; Pochacco — white puppy hood with black ears and a pink T-shirt; Pompompurin — cream hood with a brown beret and a mint hoodie; Cinnamoroll — white long-eared hood and a denim jacket; Hello Kitty — white hood with a pink bow and a polka-dot dress; Classic Hello Kitty (secret) — a brown Labubu with a red bow, blue overalls and a Hello Kitty bag. POP MART’s game-rules card sets the odds at 1/6 per regular character and 1/72 for Classic Hello Kitty, and a sealed case of 6 blind boxes holds six different designs. Kuromi’s and Pompompurin’s hoods and clothes come off, and so do Classic Hello Kitty’s clothes and bag, though not the bow. Each pendant measures 9 × 8 × 17.5 cm and is made of polyester, PVC, ABS and cotton; age 15+. At launch a box cost $39.99 in the US (Hypebeast, 9 March 2026; NBC News). The big THE MONSTERS × HELLO KITTY Vinyl Plush Doll is a separate product and is not on this checklist. Also on ColleX from the same monsters: the plush pendants Big into Energy and the figures Wacky Mart, both from 2025. For more Hello Kitty and Friends, see the Kinder Hello Kitty and Friends figures.